Hello, I’m Iuliia Buiakova. I’m a multidisciplinary designer and art director working at the intersection of communication design, branding, and 360° campaigns. I have experience mentoring designers and building strong visual systems across multiple channels.
Currently Art-Director in Yango Team.
SELECTED WORKS
Yango. Buy&sell
2024 — now
Cotte de Vour
Art direction
Art direction of Yango Buy&Sell platform, leading creative
development across campaigns and visual identity for a
multi-market product.
→ Development of visual systems, campaign concepts, and
product storytelling across regions including Africa, CIS, and
South Asia. Collaboration with regional teams and production
partners. Deliverables include digital campaigns, 3D
visuals, merch design, and brand guidelines.
yango Special projects
Results of the year 2026
Valentin’s Day 2026
Cracking Safe 2025
Yango Unwraped 2025
Woman’s Day 2025
Art direction
Creative direction of Yango Special Projects, developing
campaigns and visual concepts across multiple markets and
cultural contexts.
→ Projects include Results of the Year 2026, Valentine’s Day 2026,
Cracking Safe 2025, Yango Unwrapped 2025, and Woman’s Day 2025.
From concept development to final execution spanning digital
campaigns, product visuals, and brand storytelling. In
collaboration with internal teams, regional markets, and
external production partners.
YANGO/YANDEX GO
360 AND OLV CAMPAIGNS
New Year - Time to Unwind
Nepal - Market Launch
Nepal - Ride Safely
The Champion's Choice
Gooa!!
Who Will You Ride With?
Art direction
Leading the creative direction across a series of large-scale
campaigns, translating product features into culturally relevant
narratives for different markets.
-> From concept development to final execution - shaping visual
languages, storytelling approaches, and campaign systems across
film and digital. Working across diverse regions, adapting ideas
to local contexts while maintaining a consistent brand voice. In
collaboration with cross-functional teams, regional markets, and
production partners.
MERCH
COLLECTIONS
Yango/Go all regions
Yango — OAE Taxi team
Yango — HR team
Yango — Woman Day
Art direction
Creative direction of merch collections across multiple regions,
developing product-driven narratives and wearable brand systems.
-> From concept to production - designing collections that balance
functionality, cultural context, and brand expression. Creating
scalable systems adaptable to different teams and markets, from
internal initiatives to large-scale distributions. In collaboration
with cross-functional teams and production partners.
YANDEX MUSIC
2022 — 2024
YNDX Music rebranding
YNDX Dacha 2023
Superlounch
KISH
Iskra
Istochnik
Aarne — AAlanguage 2
Design Lead
Leading design direction across editorial
communications, special projects, and brand storytelling
for Yandex Music.
-> Developing visual materials based on creative
concepts, scaling design systems across multiple media,
and creating master layouts. Driving marketing initiatives
to strengthen brand presence and audience engagement.
In collaboration with cross-functional teams and
production partners.
AFISHA
2021 — 2022
Summer with discount
Afisha fashion
Playlist’s covers
Design Lead
Design direction across product communications
and editorial content for Afisha.
→ Developing visual languages for campaigns, playlists,
and social media, while maintaining a consistent product
style. Creating materials for special projects — from
presentations and motion to landing pages and
production-ready assets. In collaboration with
cross-functional teams and production partners.
My pic. collection
Playlist covers, posters, identity systems, stickers, illustrations, and memes
Thank you!